Srichand
Platform
Srichand
Project Overview
Srichand aimed to expand its presence in the Chinese market through Tmall Global, utilizing Live-streaming with Thai celebrities, Influencer Marketing, and promotional campaigns to boost brand awareness and sales.
Objectives
○ Drive sales growth and increase brand visibility in China.
○ Utilize Live-streaming, Influencer Marketing, and promotional campaigns to maximize reach and conversions.
Scope of Work
○ Launched and managed the Srichand store on Tmall Global, positioning products as premium cosmetics and optimizing Product Listings to align with Chinese consumer preferences.
○ Participated in 90+ promotional campaigns on Tmall, leveraging major shopping festivals to boost visibility and sales.
○ Hosted 5 Live-streaming sessions featuring Mile and Apo (renowned Thai actors) to generate buzz and drive real-time purchases.
○ Implemented Influencer Marketing strategies on Xiaohongshu and WeChat, incorporating Limited-Time Discounts and Exclusive Bundles to attract new customers.
Results
Effectively boosted brand awareness through Live-streaming with Mile and Apo, creating significant engagement and sales momentum. Successfully joined 90+ promotional campaigns on Tmall, expanding brand visibility and strengthening Srichand’s position as a premium Thai cosmetic brand in the Chinese market.
Project Overview
Srichand aimed to expand its presence in the Chinese market through Tmall Global, utilizing Live-streaming with Thai celebrities, Influencer Marketing, and promotional campaigns to boost brand awareness and sales.
Objectives
○ Drive sales growth and increase brand visibility in China.
○ Utilize Live-streaming, Influencer Marketing, and promotional campaigns to maximize reach and conversions.
Scope of Work
○ Launched and managed the Srichand store on Tmall Global, positioning products as premium cosmetics and optimizing Product Listings to align with Chinese consumer preferences.
○ Participated in 90+ promotional campaigns on Tmall, leveraging major shopping festivals to boost visibility and sales.
○ Hosted 5 Live-streaming sessions featuring Mile and Apo (renowned Thai actors) to generate buzz and drive real-time purchases.
○ Implemented Influencer Marketing strategies on Xiaohongshu and WeChat, incorporating Limited-Time Discounts and Exclusive Bundles to attract new customers.
Results
Effectively boosted brand awareness through Live-streaming with Mile and Apo, creating significant engagement and sales momentum. Successfully joined 90+ promotional campaigns on Tmall, expanding brand visibility and strengthening Srichand’s position as a premium Thai cosmetic brand in the Chinese market.
Case Studies
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