Platform
Campaign Launch 2022
TOPTHAI
Project Overview
TOPTHAI, under the Thai Ministry of Commerce, aimed to launch and manage the first official store on Tmall.HK, promoting and selling natural Thai latex pillows. The focus was on premium quality and eco-friendliness, appealing to Chinese consumers seeking high-end, sustainable products.
Objectives
○ Launch the official Thai Ministry of Commerce store on Tmall.HK.
○ Promote Thai latex pillows in the Chinese market, targeting premium-conscious consumers.
Scope of Work
○ Managed and optimized the Tmall Global store, ensuring premium positioning and strong eco-friendly messaging.
○ Customized Product Listings and Packaging to align with Chinese consumer preferences.
○ Executed marketing campaigns on Xiaohongshu and WeChat, educating consumers about the benefits of Thai latex pillows.
○ Leveraged major Chinese shopping festivals to boost brand visibility and sales.
○ Implemented Pricing & Promotions strategies, including discounts and Bundle Deals, to enhance consumer confidence in Thai products.
