Platform
Campaign Launch 2024
IF Hongkong
Project Overview
IF HK aimed to increase brand awareness and educate customers in Hong Kong about its products. While the brand already had a Facebook Page, it sought to enhance content quality, drive engagement, and expand its follower base through a newly launched Instagram account to better connect with its target audience.
Objectives
○ Enhance the Facebook Page and launch Instagram as key communication channels for customers in Hong Kong.
○ Raise product awareness and boost engagement organically without paid advertising.
Scope of Work
○ Managed Always-On Content (AWO) for Facebook and Instagram to strengthen brand awareness and engagement.
○ Launched a new Instagram account with tailored content for the Hong Kong audience.
○ Developed an organic communication strategy to foster relationships and increase audience interaction.
Results
Successfully expanded brand awareness on Facebook and Instagram in the Hong Kong market through Always-On Content, driving organic engagement and supporting sustainable brand growth.
