Platform
Campaign Launch 2022
Madame Louise
Project Overview
Madame Louise aimed to expand into the Chinese market and establish a premium brand presence through Tmall Global. The strategy included Live-streaming with Thai celebrities, targeted marketing campaigns, and a luxury brand positioning to boost sales and increase brand recognition in China.
Objectives
○ Increase brand awareness and drive sales on Tmall Global.
○ Position the brand as a premium product, ideal as a luxury gift for special occasions.
Scope of Work
○ Launched a Tmall Global store with a Luxury-Themed Storefront tailored for Chinese consumers.
○ Hosted Live-streaming events featuring Off and Gun (renowned Thai actors) to drive real-time sales.
○ Leveraged WeChat and Xiaohongshu for premium-brand marketing and audience engagement.
○ Implemented Bundle Deals & Exclusive Offers to attract customers and increase conversion rates.
Results
Generated strong engagement through Live-streaming with Off and Gun, attracting high consumer interest. Leveraged WeChat and Xiaohongshu to reinforce premium brand positioning and increase brand awareness among Chinese consumers.
