Platform
Campaign Launch 2024
Poysian
Project Overview
Poysian aimed to promote its products in the Chinese market through KOL and KOC marketing, as the brand did not yet have an Official Account (OA). The focus was on introducing the product to Chinese tourists visiting Thailand and generating product reviews on Chinese social media platforms.
Objectives
○ Promote Poysian products to Chinese tourists traveling to Thailand.
○ Utilize KOLs/KOCs to review the product and provide information on where to buy it.
Scope of Work
○ Collaborated with 5 KOLs on Douyin and 70 KOCs on Xiaohongshu (Redbook).
○ Created strategic content tailored to the target audience.
○ Focused on KOCs demonstrating real-life product usage and highlighting purchase locations in Thailand.
Results
Achieved over 3.5M views and engagements, with Lifestyle and “Place to Buy” content generating the highest interaction. The campaign effectively increased brand reach and successfully drove purchasing intent among the target audience.
