MizuMi

Platform

Campaign Launch 2023

Project Overview

MizuMi aimed to increase brand awareness and drive traffic to its Tmall store by promoting products through Weibo, Xiaohongshu, and Douyin.

Objectives

○ Build brand awareness and encourage customers to visit the Tmall store.

○ Increase followers and engagement on social media platforms.

Scope of Work

○ Launched and managed Official Accounts on Weibo, Xiaohongshu, and Douyin.

○ Created Always-On Content (AWO) and Activity Content to boost brand awareness and engagement.

○ Monitored and analyzed platform performance to refine communication strategies.

Results

Successfully expanded brand awareness and consumer interest through Weibo, Xiaohongshu, and Douyin. By utilizing Always-On Content and interactive campaigns, MizuMi engaged with target consumers and drove traffic from social media to the Tmall store, increasing purchase opportunities.

Project Overview

MizuMi aimed to expand its market presence and boost sales in China through Tmall Global, leveraging promotional campaigns, flash sales, and live-streaming to effectively reach target customers.

Objectives

○ Increase brand awareness and drive sales growth in the Chinese market.

○ Utilize Flash Sales, Campaigns, and Live-Streaming to attract and convert customers.

Scope of Work

○ Launched and managed the MizuMi store on Tmall Global, optimizing Product Listings for the Chinese market.

○ Participated in 50+ promotional campaigns, including major shopping festivals, to maximize product visibility.

○ Organized 3 Live-streaming Events with KOLs to build trust and drive real-time sales.

Results

Successfully participated in over 50 promotional campaigns on Tmall and hosted 3 Live-streaming Sessions with KOLs, enhancing consumer engagement. Optimized Product Listings to align with Chinese market preferences, further increasing sales opportunities.

Project Overview

MizuMi’s sunscreen products were among the best-selling items both for Chinese tourists and on Tmall. The brand aimed to further expand product awareness through KOC marketing.