Srichand

Platform

Campaign Launch 2023

Project Overview

Srichand aimed to expand its presence in the Chinese market through Tmall Global, utilizing Live-streaming with Thai celebrities, Influencer Marketing, and promotional campaigns to boost brand awareness and sales.

Objectives

○ Drive sales growth and increase brand visibility in China.

○ Utilize Live-streaming, Influencer Marketing, and promotional campaigns to maximize reach and conversions.

Scope of Work

○ Launched and managed the Srichand store on Tmall Global, positioning products as premium cosmetics and optimizing Product Listings to align with Chinese consumer preferences.

○ Participated in 90+ promotional campaigns on Tmall, leveraging major shopping festivals to boost visibility and sales.

○ Hosted 5 Live-streaming sessions featuring Mile and Apo (renowned Thai actors) to generate buzz and drive real-time purchases.

○ Implemented Influencer Marketing strategies on Xiaohongshu and WeChat, incorporating Limited-Time Discounts and Exclusive Bundles to attract new customers.

Results

Effectively boosted brand awareness through Live-streaming with Mile and Apo, creating significant engagement and sales momentum. Successfully joined 90+ promotional campaigns on Tmall, expanding brand visibility and strengthening Srichand’s position as a premium Thai cosmetic brand in the Chinese market.