Platform
Campaign Launch 2023
King Power
Project Overview
Objectives
○ Launch and manage the King Power Weibo Official account.
○ Update product information and key news to keep Chinese customers engaged and informed.
Scope of Work
○ Post 10 content pieces per month on Weibo.
○ Client provides artwork and captions, while S39 handles posting and page management.
○ Respond to inquiries and update followers on product availability.
Project Overview
Objectives
○ Drive sales growth on Tmall Global and promote healthy Thai fruit snacks.
○ Attract health-focused and premium-quality product consumers.
Scope of Work
○ Launched and managed the King Power Selection store on Tmall Global, optimizing Product Listings for the Chinese market.
○ Participated in 13 promotional campaigns, with 11.11 being the top-performing event, leveraging Tmall’s promotional tools to maximize reach.
○ Implemented Keyword Ads strategy to attract target consumers, achieving a positive ROI (ROI > 1).
Results
Project Overview
Objectives
○ Raise awareness that King Power Selection products are available on Tmall.
○ Create review-based content to enhance brand credibility.
Scope of Work
○ Coordinated with KOCs to purchase and review King Power Selection products on Tmall (Comment Seeding) to build trust and credibility.
○ Partnered with KOCs to produce promotional content on Xiaohongshu, Douyin, and Zhihu to amplify brand presence.
Results
