Project Overview
Objectives
○ Establish a strong brand presence in China and drive e-commerce sales.
○ Implement Live-streaming, Influencer Marketing, and Bundle Promotions to enhance engagement and conversion rates.
Scope of Work
○ Launched and managed the Bomi store on Tmall Global, optimizing Product Listings to align with Chinese consumer preferences.
○ Organized a Live-streaming event featuring PP Krit, a popular Thai actor, to generate buzz and attract new customers.
○ Promoted the brand across Weibo, Xiaohongshu, and WeChat using aggressive marketing strategies, including discount campaigns and exclusive festival promotions.
Results
Project Overview
Bomi aimed to increase brand awareness and boost sales in the Chinese market through Tmall Global, leveraging Live-streaming with Thai celebrities, marketing campaigns, and targeted social media promotions to attract beauty and wellness-conscious consumers.
Objectives
○ Establish a strong brand presence in China and drive e-commerce sales.
○ Implement Live-streaming, Influencer Marketing, and Bundle Promotions to enhance engagement and conversion rates.
Scope of Work
○ Launched and managed the Bomi store on Tmall Global, optimizing Product Listings to align with Chinese consumer preferences.
○ Organized a Live-streaming event featuring PP Krit, a popular Thai actor, to generate buzz and attract new customers.
○ Promoted the brand across Weibo, Xiaohongshu, and WeChat using aggressive marketing strategies, including discount campaigns and exclusive festival promotions.
Results
Successfully increased brand awareness through Live-streaming with PP Krit, attracting a large audience and driving consumer engagement across Xiaohongshu and WeChat.
Case Studies
Ready to lead China and global markets?
