Lactasoy
Platform
Lactasoy
Project Overview
Lactasoy has partnered with S39 Digital Agency since 2020 to establish and maintain its presence across China’s leading social media platforms. The long-term collaboration focuses on increasing brand awareness and strengthening brand visibility among Chinese consumers, including Chinese tourists visiting Thailand.
By implementing an always-on content strategy supported by paid media, S39 ensures consistent brand communication across multiple consumer touchpoints, helping Lactasoy remain relevant and visible in the Chinese market.
Objectives
○ Increase Lactasoy’s brand awareness in the Chinese market.
○ Strengthen the brand’s visibility across major Chinese social media platforms.
Scope of Work
S39 Digital Agency provides end-to-end social media management, including:
○ Establishing and managing Lactasoy’s official accounts on Douyin, Xiaohongshu, Weibo, and WeChat.
○ Developing platform-specific content strategies and producing always-on content.
○ Managing content publishing and day-to-day social media operations.
○ Executing online engagement activities, including product giveaway campaigns, to encourage audience participation.
○ Planning and managing paid media campaigns to maximize reach and brand visibility.
○ Monitoring campaign performance, analyzing results, and delivering ongoing performance reports.
Results
Continuously managed Lactasoy’s presence across four major Chinese social media platforms—Douyin, Xiaohongshu, Weibo, and WeChat—through an integrated Always-on Content and Paid Media strategy, ensuring consistent brand awareness and visibility in the Chinese market.
Recent Campaign Performance (2025–Mid 2026)
○ 300+ localized content pieces produced
○ 8.0M+ total views
○ 251K+ total engagements
○ Consistent brand communication across four key Chinese social media platforms through an always-on content strategy and paid media optimization.
Project Overview
Lactasoy aimed to increase brand awareness and generate product conversations among Chinese consumers through KOC marketing on Xiaohongshu (RED). By leveraging authentic reviews from real users, the campaign focused on building credibility, increasing brand discovery, and encouraging product consideration among the target audience.
Objectives
○ Increase brand mentions through authentic user-generated reviews.
○ Drive product discovery and encourage purchases via the Lactasoy Official Store on Tmall.
Scope of Work
S39 Digital Agency provided end-to-end KOC campaign management, including:
○ Identifying and coordinating Chinese KOCs on Xiaohongshu.
○ Developing communication strategies and managing content production.
○ Executing KOC seeding, where creators purchased Lactasoy products from the official Tmall store and shared authentic product reviews based on their real experience.
○ Monitoring campaign performance, analyzing results, and delivering performance reports.
Results
Since 2020, S39 Digital Agency has continuously collaborated with Chinese KOCs on Xiaohongshu to strengthen Lactasoy’s brand presence through authentic user-generated content.
Recent Campaign Performance (2025–Mid 2026)
○ 104K+ total views
○ 5.1K+ total engagements
○ Ongoing monthly collaborations with Chinese KOCs on Xiaohongshu.
○ Successfully connected authentic product reviews with purchase opportunities through the Lactasoy Official Store on Tmall, supporting both brand awareness and product discovery.
Case Studies
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