Madame Louise
Platform
Project Overview
Madame Louise aimed to expand into the Chinese market and establish a premium brand presence through Tmall Global. The strategy included Live-streaming with Thai celebrities, targeted marketing campaigns, and a luxury brand positioning to boost sales and increase brand recognition in China.
Objectives
○ Increase brand awareness and drive sales on Tmall Global.
○ Position the brand as a premium product, ideal as a luxury gift for special occasions.
Scope of Work
○ Launched a Tmall Global store with a Luxury-Themed Storefront tailored for Chinese consumers.
○ Hosted Live-streaming events featuring Off and Gun (renowned Thai actors) to drive real-time sales.
○ Leveraged WeChat and Xiaohongshu for premium-brand marketing and audience engagement.
○ Implemented Bundle Deals & Exclusive Offers to attract customers and increase conversion rates.
Results
Generated strong engagement through Live-streaming with Off and Gun, attracting high consumer interest. Leveraged WeChat and Xiaohongshu to reinforce premium brand positioning and increase brand awareness among Chinese consumers.
Project Overview
Madame Louise aimed to expand into the Chinese market and establish a premium brand presence through Tmall Global. The strategy included Live-streaming with Thai celebrities, targeted marketing campaigns, and a luxury brand positioning to boost sales and increase brand recognition in China.
Objectives
○ Increase brand awareness and drive sales on Tmall Global.
○ Position the brand as a premium product, ideal as a luxury gift for special occasions.
Scope of Work
○ Launched a Tmall Global store with a Luxury-Themed Storefront tailored for Chinese consumers.
○ Hosted Live-streaming events featuring Off and Gun (renowned Thai actors) to drive real-time sales.
○ Leveraged WeChat and Xiaohongshu for premium-brand marketing and audience engagement.
○ Implemented Bundle Deals & Exclusive Offers to attract customers and increase conversion rates.
Results
Generated strong engagement through Live-streaming with Off and Gun, attracting high consumer interest. Leveraged WeChat and Xiaohongshu to reinforce premium brand positioning and increase brand awareness among Chinese consumers.
Case Studies
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