Platform
Campaign Launch 2024
Ampawa Coconut Milk
Project Overview
Ampawa Coconut Milk aimed to leverage Chinese KOLs to promote both its products and affiliated restaurants, educating consumers on the proper use of coconut milk in cooking while increasing awareness of restaurants that use authentic Ampawa coconut milk as a key ingredient.
Objectives
○ Engage KOLs to create educational content on how to use coconut milk in cooking.
○ Promote affiliated restaurants that feature authentic Ampawa coconut milk in their dishes.
Scope of Work
Collaborated with Chinese KOLs to produce review content demonstrating how to use coconut milk and showcasing featured restaurants.
