Platform
Campaign Launch 2023
Bomi
Project Overview
Bomi aimed to increase brand awareness and boost sales in the Chinese market through Tmall Global, leveraging Live-streaming with Thai celebrities, marketing campaigns, and targeted social media promotions to attract beauty and wellness-conscious consumers.
Objectives
○ Establish a strong brand presence in China and drive e-commerce sales.
○ Implement Live-streaming, Influencer Marketing, and Bundle Promotions to enhance engagement and conversion rates.
Scope of Work
○ Launched and managed the Bomi store on Tmall Global, optimizing Product Listings to align with Chinese consumer preferences.
○ Organized a Live-streaming event featuring PP Krit, a popular Thai actor, to generate buzz and attract new customers.
○ Promoted the brand across Weibo, Xiaohongshu, and WeChat using aggressive marketing strategies, including discount campaigns and exclusive festival promotions.
Results
Successfully increased brand awareness through Live-streaming with PP Krit, attracting a large audience and driving consumer engagement across Xiaohongshu and WeChat.
