Platform
Campaign Launch 2023
3CH
Project Overview
Channel 3 aimed to expand its audience base and increase awareness in the Chinese market by promoting new and ongoing dramas, such as Duangjai Dhevaprom (2024), Kissed by the Rain (2024), The Secret of Us (2024), My Cherie Amour (2024), My Sassy Wedding(2024), and To Be Continued (2024) on its Weibo Official platform.
Objectives
○ Strengthen Channel 3’s brand awareness among Chinese viewers.
○ Increase engagement and expand the follower base.
Scope of Work
○ Managed Channel 3’s Weibo Official account with Always-On Content, ensuring consistent updates and promotions for Thai dramas.
○ Executed Giveaway Activities to boost audience engagement.
○ Expanded the follower base through organic growth strategies.
Results
Successfully grew Weibo followers to over 169,000 through Always-On Content strategies and engagement-driven giveaway campaigns, increasing visibility and discussions around Thai dramas in China.
