Platform
Campaign Launch 2024
Innococo
Project Overview
Innococo aimed to increase brand awareness and promote its new products in the Chinese market through Weibo and Douyin. While the brand already had social media accounts, it sought to expand its follower base and engagement levels.
Objectives
○ Enhance brand awareness through Weibo and Douyin.
○ Promote new products and drive consumer engagement.
Scope of Work
○ Managed Always-On Content (AWO) by posting 5 times per month to communicate brand and product information.
○ Produced 5 videos per month on Douyin to boost brand visibility and audience interaction.
Results
Successfully increased brand awareness and engagement through promotional content on Weibo and Douyin, leading to consistent follower growth. By aligning communication strategies with user behavior on each platform, Innococo effectively expanded its consumer base in China.
