Platform
Lactasoy
Project Overview
Objectives
○ Promote the brand and increase awareness among Chinese consumers.
○ Utilize social media platforms and advertising to reach a wider target audience.
Scope of Work
○ Launched and managed official accounts on Weibo, WeChat, Douyin, and Xiaohongshu.
○ Created Always-On Content (AWO) and promoted content across Weibo, WeChat, Xiaohongshu (Redbook), and Douyin.
○ Set up Baidu Ads accounts and optimized ad campaigns to enhance brand visibility and target customer reach.
Project Overview
Objectives
○ Drive brand mentions and discussions about Lactasoy on Chinese social media.
○ Utilize KOCs on Xiaohongshu to raise brand awareness and introduce the product to the target audience.
Scope of Work
○ Coordinated with KOCs on Xiaohongshu to create review content and brand promotions.
○ Organized Activity + KOC campaigns to stimulate brand conversations across multiple platforms.
