Platform
Campaign Launch 2023
Propoliz
Project Overview
Propoliz aimed to increase brand awareness among Chinese consumers and tourists visiting Thailand by leveraging Weibo to introduce its products and drive traffic to Tmall for direct purchases.
Objectives
○ Strengthen brand awareness among Chinese tourists.
○ Encourage product purchases by embedding Tmall links in Weibo posts.
Scope of Work
○ Created and posted 12 Always-On Content (AWO) posts per month on Weibo.
○ Embedded direct Tmall purchase links in every post to drive conversions.
Results
Successfully expanded brand awareness through Weibo content strategies, seamlessly integrating Tmall purchase links, which enhanced product visibility and increased consumer interest.
Project Overview
Propoliz aimed to increase brand awareness through KOL reviews, ensuring that Chinese tourists visiting Thailand could easily find and purchase the product at local stores.
Objectives
○ Leverage KOLs to promote the product and provide information about where to buy it.
○ Make it easier for Chinese tourists to locate and purchase Propoliz in Thailand.
Scope of Work
○ Published KOL reviews on Douyin and Xiaohongshu to increase brand visibility and product awareness.
Results
Successfully increased brand discussions on Douyin and Xiaohongshu, while helping Chinese tourists easily locate Propoliz retail locations, making the purchasing process more convenient.
