Platform
Campaign Launch 2023
Scotch
Project Overview
Objectives
○ Raise brand awareness and educate Chinese consumers about premium golden-hued bird’s nest.
○ Boost product sales in the Tmall store through social media engagement.
Scope of Work
○ Managed Always-On Content (AWO) on Weibo and Xiaohongshu.
○ Organized product giveaway campaigns on Weibo and Xiaohongshu to enhance engagement.
○ Launched and managed a Douyin account to expand audience reach and target potential customers.
Project Overview
Objectives
○ Increase brand visibility and maintain consistent sales in China.
○ Utilize Live-streaming and Campaigns to attract new customers and encourage repeat purchases.
Scope of Work
○ Launched and managed the Scotch store on Tmall Global, highlighting premium health benefits and high-quality ingredients.
○ Participated in 90+ promotional campaigns, including major sales events such as 11.11, to maximize revenue.
○ Conducted 86+ Live-streaming Sessions with KOLs to boost engagement and build consumer trust.
○ Implemented Bundled Deals and Limited-Time Discounts to attract customers and drive purchase motivation.
Results
