Platform
Campaign Launch 2023
Soon Eclipse
Project Overview
Soon Eclipse aimed to launch and establish its premium fragrance brand in the Chinese market through Tmall Global, utilizing Live-streaming with celebrities, exclusive promotional campaigns, and a luxury brand positioning to attract high-end consumers.
Objectives
○ Successfully launch Soon Eclipse on Tmall and position it as a luxury fragrance brand.
○ Leverage Live-streaming and exclusive marketing campaigns to drive sales and generate buzz.
Scope of Work
○ Designed and launched the Soon Eclipse Tmall Global store, ensuring a luxury-themed storefront that reflects the brand’s high-end identity.
○ Organized Live-streaming events with Boun and Prem (renowned Thai actors) for real-time product reviews and special promotions to boost sales.
○ Implemented a “Limited-Time Availability” Campaign to create urgency, drive demand, and highlight the exclusive nature of the products.
Results
Successfully established brand awareness through Live-streaming sessions with Boun and Prem, while leveraging the Limited-Time Availability strategy to generate hype and increase consumer demand. The campaign effectively positioned Soon Eclipse as a premium fragrance brand tailored for luxury-seeking consumers.
