Platform
Campaign Launch 2023
Srichand Kiki
Project Overview
Srichand aimed to increase online sales and drive traffic to its e-commerce store by leveraging Live-streaming with KOLs to attract target consumers and boost conversions.
Objectives
○ Achieve sales targets and increase overall revenue.
○ Drive traffic to the platform and enhance purchase intent through KOL Live-streaming.
Scope of Work
Coordinated with Chinese KOL Xu Jiaqi (Kiki) to host Live-streaming sessions featuring real-time product promotions and in-video product links (shopping cart integration).
