Platform
Campaign Launch 2024
Tourism Authority of Thailand
Project Overview
The Tourism Authority of Thailand (TAT) aimed to promote the “Amazing Thailand” Songkran campaign to attract Chinese tourists during one of Thailand’s biggest travel seasons.
Objectives
○ Increase awareness of Songkran and encourage Chinese tourists to visit Thailand.
○ Promote the campaign through Weibo and Douyin to reach the target audience directly.
Scope of Work
Collaborated with Chinese KOLs/KOCs to create promotional content for the Songkran campaign.
Published and amplified content across Weibo and Douyin to maximize campaign reach and engagement.
Results
The campaign generated 59M+ views and engagements through KOL/KOC collaborations, significantly increasing interest in the Amazing Thailand Songkran campaign and encouraging more Chinese tourists to visit Thailand.
