Platform
Campaign Launch 2023
WWF
Project Overview
WWF launched the “Travel Thailand, Don’t Buy Ivory” campaign to raise awareness among Chinese tourists visiting Thailand about the illegal ivory trade and encourage them to choose ethical souvenirs instead.
Objectives
○ Promote the campaign on Chinese social media to drive awareness and encourage positive behavior change.
○ Deliver the message effectively through high-reach online channels targeting Chinese travelers.
Scope of Work
○ Partnered with KOLs/KOCs to create campaign content on Xiaohongshu.
○ Ran Programmatic Ads via IPINYOU, ensuring precise audience targeting.
○ Executed WeChat Seeding, offering Grab Codes to boost engagement and participation.
Results
KOL/KOC content generated over 3M views.
Programmatic Ads achieved 1M+ impressions.
The campaign gained widespread discussion on Chinese social media, effectively spreading the message of “Travel Thailand, Don’t Buy Ivory.”
